Empose Nutrition
Accelerating the potential of a nutrition start-up
Objective
Empose Nutrition, a premium sports nutrition start-up, entrusted us with the pivotal task of crafting its brand identity. Our mission was to build a visual representation aligned with Empose's ethos—fuelling fitness journeys and accelerating potential. From conceptualising the brand to developing a striking logo that embodies the slogan "Accelerate your potential," our creative process was geared towards establishing Empose as a brand synonymous with empowering individuals on their fitness odyssey.
Crafting an empowering brand identity
From inception, we undertook the challenge of creating Empose Nutrition's brand identity. Our meticulous approach resulted in a simple yet robust brand that resonates with the mission statement. The logo mark, symbolizing "Accelerate your potential," that reflects the essence of progress and surpassing limits. Our step-by-step process ensured the brand's seamless integration with Empose's core values and objectives.
Strategic product segmentation
In collaboration with Empose, we devised distinct colours for various product segments, revolutionising packaging design. This strategic approach empowered Empose to independently create packaging for each product category while maintaining a cohesive brand identity. From sizeable boxes to protein bar packaging, our branding solution seamlessly adapts to diverse applications, delivering a unified visual impact.
